Brands Want Baby Boomers’ Money. So Why Aren’t They Listening to Baby Boomers?
Brands recognize older consumers’ buying power. Six sources show why mature creators should help develop [...]
Beauty Brands Are Finally Seeing Women Over 50. Here’s What They’re Getting Right
From Sarah Creal Beauty to Laura Geller, more brands are recognizing mature women. Here's why [...]
Why Brands Are Turning to Older Creators in 2026
Brands are discovering that creators over 40 and 50 bring something AI can't fake: real [...]
Why Brands Want UGC Creators to Help Them Rank in AI
At Advertising Week New York 2026, brands focused on showing up in AI answers, and [...]
Women Over 50 Have the Money. Why Are Brands Still Marketing Like We Don’t Exist?
Women over 50 have enormous purchasing power, yet brands keep getting their advertising wrong. A [...]
Forget Gen Z. Brands Are Looking for Their Mothers
A few weeks ago, I was standing in my house filming myself talking about shoes. [...]
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The Women Marketing Forgot Are Now Running the Feed
Brands are finally marketing to women over 50, and UGC creators over 50 are the [...]
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