A few weeks ago, I was standing in my house filming myself talking about shoes. Earlier, it had been skincare. Before that, a health and wellness brand. There was a beauty campaign waiting in the wings, another script to review and emails from brands asking about availability. This is apparently what life looks like when […]
Category Archives: UGC & Creator Economy
The creator economy isn’t just for Gen Z. I’m Linda Wolfe, a UGC creator over 50, and this is where I write about granfluencers, mature content creators, brand partnerships and the changing business of influencer marketing. I share real experiences from paid campaigns, alongside ideas for brands and agencies that want to reach women over 50 without outdated stereotypes. Expect a closer look at age representation, advertising trends and why experienced creators belong in the conversation.